Developing and nurturing a community of users around a product.
This is one of the areas of marketing that I’ve continued to investigate after the end of my MBA program. Perhaps I should have taken Marketing as a specialization after all, things might have worked out better for me…
A passionate user base can potentially allow [...]
I’m not an alcoholic, closer to a connoisseur. And it is because I like to try new and unusual beers that I started blogging about it explicitly. My posting about Sleeman being for sale actually started to get read frequently when more news of a possible takeover came out. Popularity is relative [...]
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Muskie McKay
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