The Origin of Brands: A Book Review
Friday, March 9th, 2007The second book in the MarketingProfs.com book club is "The Origin of Brands: How product evolution creates endless possibilities for new brands" by Al & Laura Ries. The first thing I noticed about this book is just like “Citizen Marketers” it is authored by a man and a woman. This is a non-trivial fact as [...]
Posted in Marketing, MBA, Self Marketing | and Tagged: Al Ries, Book Review, branding, convergence, divergence, Entrepreneur, Entrepreneurship, Guy Kawasaki, Laura Ries, line extension, NetFlix, PR | 2 Comments »
