Muschamp Rd

Charity or Non-Profit in Canada?

September 18th, 2009
Building Opportunities with Business logo

I work for a non-profit and recently I’ve learned that Google and Vertical Response offer in-kind grants to use their AdWords and mass mailing services respectively. We were already a client of Vertical Response using it to send out our HTML newsletter. I’m not sure we can use all the credits they are offering, but free is cheaper than not free.

Google has more strings attached to their application process, but they are offering $10,000 per month in free online advertising. Building Opportunities with Business currently does no online advertising and almost no advertising at all. We rely on word of mouth a lot to make people aware of the service and support we offer to Vancouver’s Inner-city.

Net Tuesday is going to show people in the non-profit sector how to use AdWords to make people more aware of the work their organization is engaged in, at least Net Tuesday Vancouver is on October 6th.

Some good news for a battered sector in today’s economy.


  • So I finished our application to both programs. This was the language in Google’s auto-response:

    Because of the high level of interest in our program, it may take up to six months before we notify you by email about the status of your application. In the meantime, we’re not able to respond to requests for information about the status of individual applications. Thank you for your patience and understanding.

    I also meant to note that the Google Grants Program has a blog.

  • So I finished our application to both programs. This was the language in Google’s auto-response:

    Because of the high level of interest in our program, it may take up to six months before we notify you by email about the status of your application. In the meantime, we’re not able to respond to requests for information about the status of individual applications. Thank you for your patience and understanding.

    I also meant to note that the Google Grants Program has a blog.

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