Marketing with Social Media

I’ve written a lot about online social networks, marketing, search engine optimization, and internet technology in general. I’ve also written on how it is more important to appeal to socially conscious consumers and even if they don’t identify themselves as such.  They can become a powerful force for brand building. Empowered consumers can be a double edged sword online. BP or Beyond Petroleum as they started styling themselves are going to have to do a lot, and frankly I don’t think they can overcome the disaster in the Gulf of Mexico. I’m glad even Gordo hasn’t allowed drilling off our coastline here in BC.

SWOM (Society of Word of Mouth) shuts down this week, so I guess I’ll have to edit my blog’s sidebar, apparently Ning is changing their business model.

My Rambles

• Blog your way to a better career
• The Origin of Brands: A book review
• Citizen Marketers: A book review

Online Marketing Resources

• Church of the Customer
• The Buzz Saw
• Marketing Profs Daily Fix

Relevant Articles

• Top Ten Secrets to Social Network Superstardom
• My social media toolkit
• How to build your online brand
• SEO tips for building your personal brand
• The 10 Obstacles To Brand Building On The Social Web And How To Avoid Them

This entry was originaly posted on May 8th, 2010, it was last edited on December 29th, 2015 and is filed under: Marketing and tagged: Social Media.