Muschamp Rd

Marketing

Edwin Land said “Marketing is what you do when your product is no good.” Marketing your blog is what you do when you’ve blogged about everything else and have yet to achieve fame and fortune.

If you expect to achieve fame and fortune from your blog you should have started blogging a long time ago. As someone who did start blogging a long time ago I have to advise you to focus. Quality content is more important than search engine optimization. No amount of SEO will make people read your crappy writing more than once. So before you market and promote your blog you should improve your writing.

Now that you’re a writing expert hopefully you can resist the urge to spam people by email or on social media.

Personal Content Marketing Strategy

Wednesday, November 23rd, 2016

My ongoing job search lately has lead me to do a lot of Googling and a lot of lying in bed unable to sleep, which sometimes leads to me getting up and sitting in front of my computer more. There are a lot of self proclaimed experts online, some of them actually know what they are talking about, some of them just talk a lot. Separating the wheat from the chaff is still a billion dollar problem online, as someone who continues to spend too much time online, here is how I manage my personal social media firehose…

Read on McDuff »

Klout and Personal Branding Online

Monday, November 14th, 2016

During my never ending job search I sometimes get questions or comments about something on my website, sometimes the comments are positive, sometimes less so. In fact I think people who don’t value honesty and integrity probably never interview me at all. That said a lot of effort has gone into this website over the last ten or fifteen years. The ROI has not been enough…

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My Popular WordPress Tags

Tuesday, December 29th, 2015

I’ve spent entirely too much time the last two days working on this blog. First I decided to look into adding back the tag cloud to Muskblog as it is featured prominently on my CFA® Flashcard blog and I always thought when done well they look cool, the key of course is to carefully tag all your posts…

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Tagging WordPress Posts

Monday, December 28th, 2015

Yesterday I got the bright idea to write a post about tag clouds, personally I think tag clouds are interesting and I was a bit sad I followed expert advice to de-emphasize mine on my blog. Researching and writing this blog post took ample time, but after completion I looked at both the tags I use frequently and all the tags I’ve used exactly once…

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Thoughts on Tag Clouds

Monday, December 28th, 2015

I’m not your average blogger. I’ve been at it a long time. I tend to experiment and try different techniques both recommend and not recommended…

Read on McDuff »

Posts on Muskblog © Andrew "Muskie" McKay.
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