Muschamp Rd

“Marketing is what you do when your product is no good.”

Guy Kawasaki on Getting a Job

Thursday, August 17th, 2006

Yesterday I added a comment to my lengthy posting about looking for a job online linking to an interview Guy Kawasaki conducted with Libby Sartain a senior HR person at Yahoo! Today Guy shows how he would apply to an actual position at Yahoo! in the form of a cover letter and two sample resumes…

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Writing for your Future Boss

Wednesday, August 16th, 2006

Jakob Nielsen’s advice on blogging holds up pretty well with the passage of time. Jakob Nielsen is considered by many to be the guru on website usability. He can also come across as dogmatic and unwilling to compromise or to allow for artistic creativity. I prefer Steve Krug and his book. None the less, I tried to incorporate Jokob’s advice and to that end added a picture of myself in the sidebar when he originally advocated it. However it is his night point which inspired this blog post…

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Citizen Marketing

Saturday, August 12th, 2006

Developing and nurturing a community of users around a product…

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54-40 or Fidelity

Monday, February 27th, 2006

While watching CNBC an ad for Fidelity Investments came on. I recognized the song they were using and I started thinking who is it? I was quite surprised when I figured out it was Vancouver (well Delta’s) own 54-40…

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More Cultural Observations

Thursday, November 3rd, 2005

Yesterday I received my first ‘thing’ given to me by a girl in a short skirt in Beijing. It was a brochure for a new Asian noodle restaurant that I guess has opened up in Wu Dao Kou. The girl in a short skirt marketing scheme is a staple of business in Japan…

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Undergrad Case Competition Results

Saturday, October 29th, 2005

Muskblog field reporter Catherine Chan 陈希 has written in with the results of the Citigroup Hong Kong business case competition…

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