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Posts about Untappd

Niche Social Networks

Sunday, December 18th, 2011

Recently Gowalla was bought by Facebook. I immediately said the user accounts would be merged, users would be forced to transfer to Facebook and Gowalla would be shut down. Turns out I was partially correct. Some people on Twitter were happy for the founders of Gowalla as they made some money selling out to Facebook but their users weren’t happy. This is a danger users face when considering investing time and effort into niche networks and platforms online…

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