Muschamp Rd

Citizen Marketers Unleashed!

December 8th, 2006
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After being trumpeted in several blogs I subscribe to the RSS feed of, I’ve decided to lend my voice and my meager GoogleJuice to promoting someone’s book. A book I haven’t even read yet. The book “Citizen Marketers: When People Are the Message” by Jackie Huba and Ben McConnell. I have however read their blog and I respect the people who are recommending the book, having read their book and blog. I’ve already written about Citizen Marketing right here on Muskblog and linked to many online resources. It is a recurring theme, possibly even a motif of my blog.

Jackie and Ben have been working on this book for a while, even neglecting their blog to a degree, for shame. However the book is done and can be bought online at I ordered the book online, but with the Christmas rush, I won’t be receiving mine until after the 24th in all likelihood. I did get my free 1% patch, or at least I should.

The 1% patch symbolizes the one percent of people who actively influence the majority for everything from fashion, music, politics, to what blogs to read. ;-) I could cite examples where my writings and even my web design and what plugins I use influenced others. I’ve also convinced people to use the Opera browser, WordPress, Macs… a lot of technology really, both online and offline. Recently a recruiter encouraged me to become a technology evangelist, a real evangelist, not just a citizen marketer. I dutifully found such a position with one of my favourite technology companies, they sent me a questionnaire with 16 questions, which I answered. Now I wait. Enough about my job search.

Another thing I’ve read about on multiple blogs is a new book club, which I joined. It is run by the site and you can read all about it on their blog, the Daily Fix. I was too slow to get the free book this time, but I will endeavor to be online even more, well maybe not. Regardless I will be writing some sort of book review to promote “Citizen Marketers” and so I can actively participate in the online book club discussion.

What would a posting about citizen marketing be without a link to Guy Kawasaki’s blog? I’ve linked to Guy’s blog several times, but in order to keep his mother happy, I must link to it again. Guy asks ten questions of the authors Jackie Huba and Ben McConnell and if reading that doesn’t inspire you to run out and buy the book, then nothing will.

One thing I took away from the interview is the importance hobbies play in citizen marketing. People who view something as a hobby instead of a job bring a passion, an unmistakable, un-fakeable passion to their promotion of a product. I have a lot of hobbies, too many that I’ve largely abandoned as I’ve aged or gotten busy, but my nurgle subdomain still serves as an excellent example of online citizen marketing. One of my MBA classmates, Peter Chow didn’t care for my blogging about my miniature painting, perhaps deeming it not professional enough, or a productive use of my time. Or maybe he objects to what I painted or why I painted it. I don’t know. I’m not really seeing eye to eye with my former classmates, which is another theme that recurs in my blog.

Peter seems to have drastically changed his domain, it is now a WordPress blog. Could it be another person was inspired to start a blog, a WordPress blog, partially as a result of Muskblog? Maybe there is hope for me yet. Hope is something in short supply around here. As are comments, even though I never hear from them, I know some of my MBA classmates still read what I have to say, though some definitely don’t.


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