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Google Analytics E-Commerce Dashboard

August 18th, 2013
Google Analytics E-Commerce Dashboard

Although you should definitely take advantage of Google Analytic’s five custom variables and custom reports, there is something to be said for a standardized high level dashboard.  I kept refining one, taking bits from here and ideas from there.  Now I think I got all the data that will fit above the fold and decided it was ready to share with the world.

This dashboard shows the following information:

  • Total Revenue
  • Revenue by Product
  • Number of Visitors
  • Visits by Channel
  • Top 5 Keywords*
  • Top 5 Campaigns
  • Top 5 Referrers
  • Top 5 Social Networks

Top 5 Keywords has an asterisks beside it as you need to modify the custom filter to remove branded keyword referrals.  I don’t know who invented this technique, but it has become pretty standard in Google Analytics land.  Here is a slightly edited screenshot of how the dashboard looks:

My latest all purpose Google Analytics e-commerce dashboard


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