Over the holidays I received a lot of beer, including two different Belgian beer with matching glassware. Long before it became a thing, I photographed some of the beers I drank so I could better remember which rare beers I’ve tried. Now the craft beer scene has Untappd, but before that there was Flickr…

Most people online are obsessed with popularity. A lot of time and effort gets spent trying to become more popular. How can I get more followers? How can I get more likes? How can I get more fans? How can I get more hits? How can I get higher rankings? How can I sell more widgets? With all the time and effort spent obsessing over popularity, you’d think more time and effort would be spent contemplating Quality…

The best way to track social media button clicks is to use a plugin in your CMS, I used Professional Share on this blog for a long time. It has most every feature I want except support for Twitter Cards. I’m hoping the author will add Twitter Card Support as he already supports Facebook Open Graph meta data. Sometimes you don’t have the luxury of a plugin or content management system, I took one of my oldest webpages, a webpage I’ve been maintaing for over a dozen years and I added structured meta data and social media buttons which track in Google Analytics…

Although my redesigned webpages only look and function a bit differently, under the hood I’ve added more structured metadata for Googlebot and his friends to find. Metadata isn’t new it has been around a long time on MacOS and online but spammers seriously abused both the keywords and description tag, to the point where Google now ignores both. Structured metadata is new formats, championed by industry heavyweights, to help make it easier to index and share content online…

I wasn’t the first to say it, but it is something I’ve noticed for a long time in my own social media usage, Twitter is #winning. Twitter has received a lot of credit for breaking news stories, for helping activists and rebels organize, and now it has become the favourite of marketers and sports fans…