Friday, March 9th, 2007
The second book in the MarketingProfs.com book club is "The Origin of Brands: How product evolution creates endless possibilities for new brands" by Al & Laura Ries. The first thing I noticed about this book is just like “Citizen Marketers” it is authored by a man and a woman. This is a non-trivial fact as [...]
Posted in Marketing, MBA, Self Marketing |
and Tagged: Al Ries, Book Review, branding, convergence, divergence, Entrepreneur, Entrepreneurship, Guy Kawasaki, Laura Ries, line extension, NetFlix, PR |
2 Comments »
Friday, January 5th, 2007
I just completed reading “Citizen Marketers: When People Are the Message” the latest book from Ben McConnell and Jackie Huba. I succumbed to reading this book ASAP due to repeated exhortations online. I probably would have gotten around to it eventually but I was also convinced to join a book club and the very first [...]
Posted in Blogging, Internet, Literature, Marketing, MBA, Online Social Networks, Search Engines |
and Tagged: 3Cs, 4Fs, 4Ps, Book Review, brevity, Flickr, futurists, Josefph Campbell, Joseph Campbell, Marshall McLuhen, MySpace, Nietzsche, Wikipedia, William Gibson, writing, Yahoo Groups, YouTube |
10 Comments »
