Muschamp Rd

54-40 or Fidelity

February 27th, 2006
Why?

While watching CNBC an ad for Fidelity Investments came on. I recognized the song they were using and I started thinking who is it? I was quite surprised when I figured out it was Vancouver (well Delta’s) own 54-40?

I’m of two minds to using songs in ads. On one hand as a huge Neil Young fan I agree with him “I aint singing for nobody that makes me look like a joke.” However Willie Nelson has appeared in Gap ads. Willie Nelson also almost went bankrupt due to troubles with the IRS. I mean if you need the money it is hard to say no to advertisers. Plus no one can doubt Willie Nelson’s credibility. Advertisers want the songs to invoke certain emotions and thoughts which they want associated with their product. Advertisers do a lot worse than this…

So whoever decided to put just the intro to a pretty obscure 54-40 song in a Fidelity ad, I think that was pretty cool. My all time favourite comes from Nissan which featured an R.L. Burnside lick or two in a truck ad and the Who’s “Won’t get fooled again” in a Maxima ad. The other ad which recently featured an interesting song was the one with “Over Under Sideways Down” by the Yardbirds. I guess I prefer songs and artists a little bit further off the beaten track. I even applied to an ad agency for something just like this.

I found the job placement through craigslist and similar jobs are still available but the company Kaart Marketing or at least their website doesn’t seem to be functioning…

Oh well back to looking for work, we now return you to your regularly scheduled silence.


  • pe06

    What would that song by 54-40 be called? If we’re talking about the same Fidelity ad (the one that has a guy named (Jeff?) having everything done for him (lights on/off, sprinkler on/off, etc) then I knew I had heard that song before somewhere….
    I’m dying to get a copy of it….maybe I’ll become a 54-40 fan?

  • pe06

    What would that song by 54-40 be called? If we’re talking about the same Fidelity ad (the one that has a guy named (Jeff?) having everything done for him (lights on/off, sprinkler on/off, etc) then I knew I had heard that song before somewhere….
    I’m dying to get a copy of it….maybe I’ll become a 54-40 fan?

  • I think we may be talking about a different Fidelity ad. The one I’m talking about is on CNBC all the time and is about how different people do things differently. The whole time the intro which has a keyboard (or is it a guitar?) is playing to a 54-40 song. I was looking for the song in my iTunes collection and either I haven’t ripped it or I don’t own it or I’m insane. Since I don’t think I’m insane, I’ll have to redouble my efforts as this post has proven surprisingly popular.

  • I think we may be talking about a different Fidelity ad. The one I’m talking about is on CNBC all the time and is about how different people do things differently. The whole time the intro which has a keyboard (or is it a guitar?) is playing to a 54-40 song. I was looking for the song in my iTunes collection and either I haven’t ripped it or I don’t own it or I’m insane. Since I don’t think I’m insane, I’ll have to redouble my efforts as this post has proven surprisingly popular.

  • The song is called “Since When, it is from the album after “Trusted by Millions” which I don’t own. However it is also on the double live album “Heavy Mellow” which I do own. I tried finding this track before, but I guess I didn’t try hard enough. That is one of the advantages to owning an album you can hunt down any song, of course there is also iTunes Music Store or other means to acquire your music.

    The album the song is from is cleverly titled “Since When“.

  • The song is called “Since When, it is from the album after “Trusted by Millions” which I don’t own. However it is also on the double live album “Heavy Mellow” which I do own. I tried finding this track before, but I guess I didn’t try hard enough. That is one of the advantages to owning an album you can hunt down any song, of course there is also iTunes Music Store or other means to acquire your music.

    The album the song is from is cleverly titled “Since When“.

  • pe06

    OK,
    Thanks Muskie….you’re right…different song…I found out the one I’m talking about is the intro to a Falco song, Der Komissar.

  • pe06

    OK,
    Thanks Muskie….you’re right…different song…I found out the one I’m talking about is the intro to a Falco song, Der Komissar.

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