I only have so much time for online social networks, the one I use the most because it works well on my iPhone is Twitter. One of the social networks I use the least is Google+ because it is just too much of a Johnny come lately social network with no killer feature . I know, I know, “Circles” and “Hangouts” but I just don’t need ’em. I have this domain and this blog, plus Facebook and Twitter were more than sufficient for me to share too much personal information online. Twitter lists and a good RSS reader keep me well informed without having to use Google+.
So what use is Google+? Guy Kawasaki likes it the best, of course he liked Twitbird the best of all Twitter clients and we’ve seen how that worked out for me. The reason to use Google+ is because Google is still the most popular search engine. Google+ is not going anywhere because Facebook is a real threat to Google’s search engine dominance and they definitely take money away from AdWords which is Google’s cash cow. The company I currently work for spends more money on Facebook advertising than AdWords but that could change. Choosing which websites and online social networks to spend your time and marketing dollars on is a question facing many.
I don’t plan on abandoning Twitter for Google+ and I certainly don’t see all my friends and family leaving Facebook for Google+, the network effect is very much against Google+. However I have spent considerable time today making my website more Google friendly, not exclusively for SEO purposes, but apparently there are benefits to claiming “Authorship” over the articles and websites you publish online.
Update: the Google Authorship rich snippet is being officially phased out, SEO is an ever changing game, schema.org seems to be the horse Google is backing now.
I know I wrote pretty much everything on Muschamp.ca, most people know I wrote pretty much everything on Muschamp.ca but today I had to prove both “authorship” and that I was webmaster for Muschamp.ca and most importantly all the subdomains on Muschamp.ca. Now “rich snippets” should be shown in Google search results possibly making my website more attractive to web surfers and possibly building my personal brand. As the official webmaster in Google’s eyes of Muschamp.ca and all the subdomains I get even more Google Analytics to amaze and astound. Maybe I’ll even stop using Mint.
To convince Google of all this I had to jump through many hoops. I had to upload files to my domain and subdomains. I had to modify my Google+ profile and pretty much every HTML page on the domain. I also added yet more plugins to my WordPress install specifically Yoast’s Google Analytics plugin and Google-Author-Link. I also modified my theme to be more Google authorship friendly. Everything seems to be working, but I may have to fix a few more things and optimize my Google+ profile.
I may regret some of my dubious posts and may remove yet more of them. Here are two screenshots showing a test “rich snippet” and where you claim “authorship” of a domain or subdomain or App in Google+.
Here is a screenshot of my improved Google Analytics.