Muschamp Rd

Networking Online with LinkedIn

November 26th, 2005
LinkedIn Logo

This morning I helped the husband of the TA for my Theory of Investment class prepare for his upcoming job interview with the British Embassy. When I was back at Sauder I went to a number of PDP events and was pleased to learn that I knew what was what when it comes to resumes, cover letters, and interviews. I credit the co-op program of the Computer Science Department at UVIC for that. Of course I tried to help fellow MBA classmates as much as I could…

In other news, I’m becoming more famous or should that be infamous Three Amigos style for my blogging activities. Fortune Magazine’s Business Innovation Blog was only too glad to link to my interview with members of Baidu’s research and development staff. They quoted me and put up a picture of me and everything. I wish I’d taken a screenshot as that blog is now occupied by a domain name squatter.

Although the death of my hard drive will set me back, I’ve once again started inviting more people to become LinkedIn.

Sacha Mallais one of the owners and a senior developer where I used to write code for a living, Global Village Consulting wanted to link in to me. This is not a new phenomenon, Luis a classmate at Sauder had done the same thing pointing out I had the largest network in our class at the time. Now I think Raul would have to be the LinkedIn king of Sauder. I could increase the size of my network, but it is quality and not just quantity that is important. I already have a bunch of leafs.

Leafs aren’t necessarily bad people. They are my friends and associates and classmates and what have you, but they joined but did not take advantage of the system as it was intended. As a result they have one connection and it is me. Some of my most valuable connections I made outside of work and online. I’ve given out and received an ungodly number of business cards while in China. I’m once again very popular with my classmates and will selectively begin adding them to my LinkedIn network.

Now I’m LinkedIn to Sacha, Steve, and Chuck completing my GVC Senior Developer trifecta. I’m still not LinkedIn with Leon, but we haven’t talked much ever since I stormed out of GVC World Headquarters when he refused to let me sing while working.

Note the above paragraph is a joke. I would included a smiley but some people still have trouble distinguishing humor so this paragraph is for their benefit.

One more theory of mine regarding LinkedIn was that of critical mass. The magic number is apparently 500 connections. While talking to Ian Christie, I hypothesized that once your network was significantly large, people would be petitioning to join it rather than you having to actively invite people. We kinda decided to take a wait and see approach, but he is a big fan of LinkedIn and blogs. He advocated all Sauder MBA students to start one for branding and self promotion. I have to say he was ultimately correct. My blog despite being eclectic and very personal, has drawn attention to me.

By writing about something I know a fair amount about, such as search engines, I was able to get my picture featured in an online publication of Fortune Magazine. Now if only I can parlay that into a career, over a decade later I’m still waiting for the positive ROI from blogging. Experts definitely advocate using LinkedIn to reach out to people during your job search but I have learned painfully you need to be careful who you trust. If you have any advice for using LinkedIn you can leave them below.


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Posts on Muskblog © Andrew "Muskie" McKay.
CFA Institute does not endorse, promote or warrant the accuracy or quality of Muskblog. CFA® and Chartered Financial Analyst® are registered trademarks owned by CFA Institute.