I never intended to spend so much time blogging at the end of 2015, but since I did spend so many hours, I should at least do a token post about what is actually getting read on this blog versus what was an exercise in typing. Avinash Kaushik is a smart guy but man is his name hard to spell, he is a big fan of looking at your top landing pages and optimizing them to convert.
I’d previously listed my Top 10 Landing Pages back in 2014 and there has actually been a little change, all but one of my Top 10 landing pages now is a blog post, the only non-blog post to make the top ten was my web mashup codebase which gets a lot of traffic from Stack Overflow as once again according to Google Analytics that is the online social network I am most successful on. I don’t share my stuff automatically, I don’t share my old content systematically and I hardly ever share to Facebook which is still the biggest social network in the world. I do most of my sharing to Twitter and Pinterest. I think I’ll try to share stuff on WeChat or even Weibo in 2016 because after all I am living in China.
I should also cross post even more of my images, especially as I have images going back over ten years uploaded to Flickr, although I spent the time re-tagging most every blog post, I’m not re-tagging every Flickr image, but sharing them or adding them to Flickr pools is probably good for boosting vanity metrics and Klout. My very best images ever uploaded to Flickr have been collected into one easy to share album.
My top landing page is related to the Level 1 CFA® Exam, adding “FREE” in all caps is cheesy but can definitely work if you’re looking for a quick SEO tip.
The next most popular landing page was never supposed to exist, I don’t know if I was unemployed but I was asked on Twitter if I’d ever created a general purpose business planning Excel spreadsheet and I said it wasn’t worthwhile making one that was too general, but I did it anyway and many people have since downloaded it.
Finishing third in 2015 was yet another post offering advice for the CFA Level 1 Exam which also links to another spreadsheet I spent way too many hours creating then gave away for free.
One upside to my never ending job search was a post I made to help others who were looking for work in Vancouver which managed to pull in the fourth most new visitors in 2015.
Also notable and finishing ninth was content that I originally created while I worked at BOB and made my living helping entrepreneurs in Vancouver’s DTES, it disappeared from the Internet but I brought it back because I thought some people would get some use from it, apparently I was correct.
The only surprise in the top ten besides the evidence of just how little time I’ve had to devote towards hobbies or creating new content is one of my old posts listing strange keyword referrals. I spent far too much time reviewing web referral logs and web analytics and collecting the stranger keyword referrals, blogging about them just lead to more strange keyword referrals. I’ve attempted to get rid of much of the dubious content on Muskblog but obviously some remains and it continues to amuse and attract new but not necessarily desirable traffic.
Not only does my Nurgle subdomain not bring in much traffic anymore, the posts that make up the top ten were written in:
- 2005 – One
- 2008 – Three
- 2009 – One
- 2010 – One
- 2011 – One
- 2012 – Three
I’d like to think I’ve become a better blogger and writer since 2005, but sometimes I’m not so sure. Looking at just the top 10 landing pages I may as well have stopped blogging three years ago. That is a spurious conclusion because I know how much time I’ve spent improving old blog posts, improving the taxonomy, improving my WordPress theme, and although I am not an auto-Tweeter I do share old and new content occasionally. The search engines and the unwashed masses clearly like my older posts.
My new content often links to my old content and the greatest hits in my sidebar definitely helps the Googlejuice flow where I want it to go.
Google and the other major search engines keep most of the keyword referral data now, but you can get a sample, through Webmaster Tools using the brand new Search Analytics report, I can learn that the top 10 keyword phrases that send traffic to my blog are:
- methods to initiate ventures
- cfa level 1 study material pdf
- creating entrepreneurial venture
- business plan excel
- startup business plan template excel
- fortune 500 companies in vancouver
- cfa study material level 1 pdf
- cfa study material free download
- cfa level 1 study material free download
- morgana mou
It was all looking so professional and high quality until number ten. Morgana Mou is a Chinese woman who does martial arts, but also does a little acting and is famous for being fit. I read once that she would make the perfect Chun Li from Street Fighter 2 and I blogged about it. Now that I live in China I actually think I follow her on Weibo, she is basically a Chinese Jen Selter except I think she has been posting fitness selfies to the Internet for longer.
I go to the gym, I get encouraged to take gym selfies, though some people hate them however that’s what unfollow is for. I am not obsessed with #instafame, I don’t even have that app on my phone anymore, but I get talked into following people as they need my support to achieve fame or at least sponsorships, so I have an Instagram account it contributes to my Klout but as a blogger I definitely prefer Flickr, it is just better for sharing photos here and on Twitter even if it results in less #instafame, I’m not even sure I have any selfies on Flickr, most of my selfies end up on WeChat because Chinese women love selfies.
I actually reused some of my selfies recently as featured images on some of my old travel posts, if you have thoughts on landing pages, keyword referrals, search engine optimization, or gym selfies feel free to leave a comment below.
I was going to a new post similar to this one, but I just feel I am always behind in my CFA studies and my career continues to go extremely poorly so I’ve focussed on studying and applying for jobs. Apparently I never should have done an MBA let alone a CFA, I should have just stayed a software developer. Blogging has definitely not helped my career and my honesty may have cost me the last good job I interviewed for and I and others have no idea why my current employer won’t let me transfer, they seem to not know why either when pressed for answers.
This year I will pass the Level 2 CFA exam, I have made an absolutely massive spreadsheet of problems but I doubt I’ll ever share it, I’m tried of giving away my handwork for free, especially given how much time I’ve spent completely unemployed since completing my MBA at the Sauder School of Business but for those curious the two two posts getting over twice as much traffic as any other blog post remain:
These posts were published in 2012 and 2009 respectively nothing published since 2012 has made my personal list of top 1o landing pages, though the blog homepage seems to be performing better I wonder if this is a result of SEO such as switching to a mobile theme.