I’ve finally gotten around to reading “Web Analytics 2.0” by Avinash Kaushik and part way through Chapter 3 I decided to check my Top 10 Landing Pages. Muschamp.ca is basically a vanity website, I’m not selling anything, not even consulting services, I am however looking for a full time job, I even made resume views a Google Analytics Goal. My Top 10 Landing Pages for the month of July contained no real surprises.
Three of the pages are hand coded. My homepage should have the most incoming links and it actually does the best job of converting random web surfers into resume viewers. My collection of miniature painting advice is one of my oldest and most successful hand coded webpages. My PHP code which I used to make various web mashups isn’t nearly as old, but Stack Overflow sends it a steady stream of visitors thanks to my participation on that forum.
My most popular page and by extension the most popular download on my website is a spreadsheet to help with planning a new business. Giving away free spreadsheets is a successful strategy to draw people to your website, but funnily enough doesn’t earn me any money. People have even taken my spreadsheets and sold them online.
Avinash advises fine tuning my Top 10 landing pages to lower the bounce rate and increase conversions. (He also makes blogs an exception to the rule of bounce rate being the sexiest KPI.) My homepage is carefully crafted, my painting advice is an ever growing collection of links. I may give away another spreadsheet but 100s of hours goes into building them, it is definitely not a strategy you can use on a daily basis to crank out content in the quest for Klout. There are considerably more Microsoft Excel websites online than there used to be, that is for sure. I’ll try to improve my popular content, even improve my PHP codebase, but I’ve put so much effort into this website, can’t say the ROI has been worthwhile.
Reading books other than CFA® text books is definitely on my summer to-do list.
Update December 1st 2014
Not much changes in my top ten landing pages, none of the content I’ve produced in the last two years seems to resonate much with search engines or web surfers. I’ve put a lot of work in behind the scenes on Muschamp.ca two summers ago, but despite all my efforts and over a decade of experience building websites and web applications I could not get a full time job in Vancouver. I’m kinda in limbo. My MBA at the Sauder School of Business was definitely not worth it and despite being an actual Objective-C developer in the previous millennium that is more of a footnote than something I’ve been able to capitalize on. I should really look into trying to monetize this blog a little, people read it, the most popular landing page in the last 30 days is concerning starting an entrepreneurial venture but I couldn’t find a startup that would hire me in Vancouver. Previously this was not one of the top 10 landing pages, but it was popular content when I originally published it. The landing page that converts the best is one of my many posts on the Level 1 CFA exam. I’ll be trying the Level 2 exam again, I’ve already started studying…
I’ve been using the Google Analytics iPhone app but I miss my custom dashboard. If the iPhone app adds custom dashboards that would be great. Despite all my knowledge of web analytics, I couldn’t get another job doing that despite several interviews. Supposedly I’m doing better in job interviews now after years of suffering anxiety attacks, but I’m still not doing well enough. I just can’t overcome the gaps on my resume and the nasty things people said about me behind my back, people I went out of my way to help.
Update September 7th 2015
I spent considerable time going through Google Analytics in the last few days as September 2015 marks the 10 year blogiversary of Muskblog and the 20 year anniversary of me putting up a homepage on the world wide web. As a result I have an even better idea of what content is timely and what content is timeless. Numbers 3, 4, and 9 on this list didn’t quite make it to the top of my latest greatest list of popular content.