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Guy Kawasaki Pimps LinkedIn.com

January 10th, 2007
Guy Kawasaki

How is that for title Guy? Perhaps not professional enough, but “pimp” as a verb has entered the popular parlance and it doesn’t have so much of a negative connotation as it did when Iceberg Slim titled his novel.

Bonus points for unexpected literary reference. :-)

Guy Kawasaki link on LinkedIn.com

I wrote about this before when I read about it in my RSS feeds in Opera. However I stuck it in a comment on a previous post about LinkedIn.com. So today I go to LinkedIn.com and right below the menu bar is a text link to Guy’s post on how to make the best use of LinkedIn. I’m not sure how many people read the comments I sometimes add to my own posts as follow up information. I write too much crap and things get buried.

I’ll have to try to do better in 2007. Since I revisited MyBlogLog I haven’t noticed a huge surge of traffic but I now have faces and names and identities to put with some of my more casual readers. I still think your core blog reading base is in your RSS subscribers. This is what Ben McConnell and Jackie Huba stated was the best indicator of a quality blog, funnily enough I think they said that in another Guy Kawasaki post.

It seems I’ve become a card carrying member of the Guy Kawasaki fan club. It is all the fault of two of my teachers at the Sauder School of Business, actually they were full time VCs at Chrysalix, they made “The Art of the Start” an optional text book for our venture capital class.

Now that I’m 31, I’ll have to resolve to be more positive and professional in my writing and less negative. You can’t change the past, but I have to not dwell on it as much. Even with all the complications I’ve managed to acquire over a 100 LinkedIn contacts, I could have had more, but it is quality not quantity. I’ve discussed this with Ian Christie, who was an early advocate of both LinkedIn and blogging among professionals. ‘Leafs’ are your friends and business associates who join LinkedIn but they just aren’t that keen at networking so have no contacts but you, the even less keen don’t sign up.

I’ve also written how I invited someone a year or two ago when I was trying to expand my network and they never joined, but they must have gotten a few more invites from other people. I only send one request, if they don’t respond, I don’t hassle them. Maybe I’ll remind them of it next time I talk to them, but I don’t resend requests. Anyway these people I’d almost forgotten I invited got nagged by someone other than me into joining and the system remembers my invite and voila 100 contacts.

Another thing I discussed with Ian Christie was my thinking on a critical mass. Maybe it is 47 or 58 or maybe it is 100 but if your network grows significantly large and had enough quality connections in it, people would eventually ask to join it. Ideally they are people you know. Old classmates from my undergrad days have found me in LinkedIn and I’ve found a few that way too. It helps to have a memorable name, that is what I told Saskia. You don’t forget the only Saskia you’ve ever met.

I was a bit ahead of the curve on LinkedIn. I made my profile public. I put the button/link to my profile on my blog. I invited select people early then sat back and watched my network grow organically without loading my entire address book and bulk emailing people. I also personalized all my invites and tried to invite people I was close to and trusted.

LinkedIn doesn’t work unless you keep your profile up to date and actually respond to emails. Maybe a few of my ‘leafs‘ who are also casual blog readers, will be inspired by Guy Kawasaki to improve their profile and strengthen their network. Peter Chow also encouraged our class to not forget LinkedIn and to stay in touch. Peter Chow tries, he helped a lot of people including Damien who suffered a tragic loss during our MBA program.

I’m sorry about all my negativity Peter, I’ve made yet another vow to be more positive, especially on this star-crossed blog. We’re still LinkedIn and I’ve got an open invitation to visit my cousin in Vienna. I’ve got a free place to stay and I know some good drinking holes, so maybe we’ll meet again under better circumstances.

Good luck to all my Sauder MBA classmates in the new year.

LinkedIn is also being used as a verb, like Google. I’ve used it that way since the start of my MBA program. This is really beneficial for a brand and is a result of choosing a good brand/company/domain name.


  • I’m trying not to blog, not to write about the same old things that always pollute my postings and emails…

    But something has happened again which has only happened once before, someone I don’t know, has somehow found me in LinkedIn.com and asked to connect. The first time I gave the guy a hard time as I’d grown suspicious of people’s motives.

    This time because I’m unemployed and he is a recruiter, I pretty much had to say yes.

    I really am looking for a job, I really want things to be better, but I also have to stay away for my own good, for everyone’s good from some things.

    Maybe I have a tendency to get obsessed about things, I know I’ve always lied awake thinking, just like in the Charlie Brown quotation.

    I think too much.

    Maybe this validates my critical mass theory, or perhaps there are benefits to blogging, there are definitely benefits in tracking back and linking, in or otherwise. ;-)

    I know a few of my MBA classmates read this so they should listen to Peter Chow and Guy Kawasaki, they are right about updating your LinkedIn.com profile and keeping in touch. Mine is up to date, but I can’t keep in touch the way I would like…

  • I’m trying not to blog, not to write about the same old things that always pollute my postings and emails…

    But something has happened again which has only happened once before, someone I don’t know, has somehow found me in LinkedIn.com and asked to connect. The first time I gave the guy a hard time as I’d grown suspicious of people’s motives.

    This time because I’m unemployed and he is a recruiter, I pretty much had to say yes.

    I really am looking for a job, I really want things to be better, but I also have to stay away for my own good, for everyone’s good from some things.

    Maybe I have a tendency to get obsessed about things, I know I’ve always lied awake thinking, just like in the Charlie Brown quotation.

    I think too much.

    Maybe this validates my critical mass theory, or perhaps there are benefits to blogging, there are definitely benefits in tracking back and linking, in or otherwise. ;-)

    I know a few of my MBA classmates read this so they should listen to Peter Chow and Guy Kawasaki, they are right about updating your LinkedIn.com profile and keeping in touch. Mine is up to date, but I can’t keep in touch the way I would like…

  • Hi Muskie-

    Yes…I just updated my profile, and sent out a few more invites. Kind of amazing. My contact network doubled that week, but more often than not, a number of people wrote back to me via email inquiring about what this linkedin thing was all about.

    I’ve purposely kept my network on the “smaller” side …and filled them more up with people whom I think are more interested in the technology side of networking…you know, viral marketing.

    To date, I’ve “met” a number of other people via second/third degree referrals. INcluding some interesting people in China whom I’ve set up some meetings already via web and in person.

    As for job placement – I’m not sure if one can be “headhunted” via their on-line profile. The job lead will usually come through someone you know – that’s why building up a business network is so important. And in my experience, this will happen more and more as your career matures along through time.

  • Hi Muskie-

    Yes…I just updated my profile, and sent out a few more invites. Kind of amazing. My contact network doubled that week, but more often than not, a number of people wrote back to me via email inquiring about what this linkedin thing was all about.

    I’ve purposely kept my network on the “smaller” side …and filled them more up with people whom I think are more interested in the technology side of networking…you know, viral marketing.

    To date, I’ve “met” a number of other people via second/third degree referrals. INcluding some interesting people in China whom I’ve set up some meetings already via web and in person.

    As for job placement – I’m not sure if one can be “headhunted” via their on-line profile. The job lead will usually come through someone you know – that’s why building up a business network is so important. And in my experience, this will happen more and more as your career matures along through time.

  • I have applied to and been interviewed for positions posted on LinkedIn. I just got off the phone for another job interview out East, but that posting wasn’t off LinkedIn. The fellow who interviewed me is however in LinkedIn. I took Guy’s advice and looked at his profile, be we weren’t connected closely. There wasn’t a great deal of information in his public profile either. More information was available off the company website.

    LinkedIn is gaining popularity more so than Xing/OpenBC or Tianji which I was introduced to in China. I’ve put my efforts into LinkedIn, I’ve not really invited anyone to join the others and have only connected to people who invited me to join in the first place.

    One feature of LinkedIn that has been trumpeted is the “Answers”, you can participate and possibly enhance your reputation or be referred from someone in your network as an ‘expert’ through this feature. These things take time of course and I’m not sure you can become an expert on a topic just by participating in online discussions, but you can show off the knowledge you already have.

    Thanks for commenting, but don’t expect many postings in the near future. I’m trying to stay away, but I’m too much of a stickler for quality control.

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  • I have applied to and been interviewed for positions posted on LinkedIn. I just got off the phone for another job interview out East, but that posting wasn't off LinkedIn. The fellow who interviewed me is however in LinkedIn. I took Guy's advice and looked at his profile, be we weren't connected closely. There wasn't a great deal of information in his public profile either. More information was available off the company website.

    LinkedIn is gaining popularity more so than Xing/OpenBC or Tianji which I was introduced to in China. I've put my efforts into LinkedIn, I've not really invited anyone to join the others and have only connected to people who invited me to join in the first place.

    One feature of LinkedIn that has been trumpeted is the “Answers”, you can participate and possibly enhance your reputation or be referred from someone in your network as an 'expert' through this feature. These things take time of course and I'm not sure you can become an expert on a topic just by participating in online discussions, but you can show off the knowledge you already have.

    Thanks for commenting, but don't expect many postings in the near future. I'm trying to stay away, but I'm too much of a stickler for quality control.

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