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What Rick Santorum can teach you about online reputation management

January 7th, 2012
#winning

Last night while lying in bed I finally broke down and read an article on Rick Santorum. The article was in the Globe and Mail and was entitled “Rick Santorum: A Republican menace or a messiah?

I had just gotten through updating my most popular blog post of 2011, when I was confronted with another example of someone who had online reputation management issues. This post isn’t about politics, certainly not Rick Santorum’s politics. Rather more interesting to me is the fact his last name was turned into a noun by folks he had offended, annoyed, or otherwise pissed off.

The most famous example in the English language of Google bombing is of course George Bush another right-wing American politicians but there are some very famous examples online in languages other than English. A Google Bomb is a co-ordinated effort to link to a webpage, using very specific link text, often with critical or humorous intent. Google bombing is another example of the power of search engines, particularly Google, but also an example of the power of self publishing and search engine optimization techniques. Angie Varona on Gawker

I’d actually forgotten the name of the latest teenager I read about who regrets posting stuff to the Internet, but I looked up Angie Varona again. I never posted or reposted any of the pictures she now regrets putting online, but I did wonder last night if you can get sued for posting a screen shot of another website. Generally when a lawyer contacts you about something you’ve written online it is bad news but not always…

The other thought I had after reading more about Angie Varona on Gawker was some people get paid for researching dubious content online, yet another career opportunity I missed out on.

What you post online can definitely have a major negative impact on your life. It doesn’t matter if you tell the truth or if you said something in confidence or even if your photos were password protected. Tweets, texts, and candid snapshots can be spread at the speed of thought. It would be nice if fellow human beings showed a bit more compassion and forgiveness, but based on my own life I don’t expect much of either anymore, certainly not online from the bottom of the barrel of humanity.  There is definitely a downside to being Internet famous.

Little is private in your life anymore with communication technology, particularly later generation cellphone service, becoming more and more pervasive.  The world of checkins, Twitpics, and Timelines will make it even easier for your future boss or your next date to learn stuff you’d rather forget. Don’t be like Rick Santorum, Angie Varona, or even myself, read the recommend best practices below or just step away from your computer and cellphone before you post anything in anger or inebriation.

Update February 23rd 2012

Stop me if you’ve heard this one before, but some female American teenagers posted something online that went viral and now it has “ruined their life“. This isn’t big news anymore. In Vancouver we had the Stanley Cup riots which I wrote about, along with many, many, other people. The consequences of the alleged rioter’s actions are still playing out online and in the legal system.  This week in BC some teenagers who allegedly drugged and raped a girl, while others watched and filmed the entire event, plus shared it among their ‘friends’ and eventually a whole lot of people through social media and online networks, appear to have not committed a crime in the eyes of some in the judicial system.

It isn’t news that people still make poor decisions. And maybe it isn’t news that people don’t learn from their own or other’s mistakes and have to instead “ruin their life” by making outrageous statements, or committing morally bankrupt acts, and then sharing the details with a few ‘friends’ online or via cellphone. It isn’t news when these pictures start popping up in your Facebook Timeline or on the smart phones of acquiescences and strangers. This is the new societal norm.  People are still adjusting to it, but clearly some folks aren’t adjusting fast enough.

It isn’t just the ‘bad people’ that get hurt.

Online Reputation Management Best Practices


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