After the authorship apocalypse of recent weeks, I actually looked inside Google Labs to see just what author stats were saying about the content I’ve self published online. These are not necessarily my best posts, they are not necessarily my most popular posts, they are posts that Google thinks are authoritative or potentially authoritative and thus could do well in their latest greatest search engine algorithm.
I’m not trying to win any popularity contests, I’m not trying to sell any banner ads, I’m just trying to be a little more professional in what I publish online after my epic post-MBA job search. 2013 is coming to a close and I have ambitions for 2014, they don’t involve a lot of blogging. This isn’t a bad thing, considering I’ve already blogged far too much. Here are my top 10 posts according to Google’s WIP AuthorRank algorithm:
- 30 Level 1 CFA questions a candidate should be able to answer
- Excel Spreadsheet for planning a new business
- CFA Level 1 Study Advice
- FREE CFA Level 1 Study Materials
- 5 Assumptions to Markowitz Portfolio Theory
- My Top 10 CFA Level 1 Tips
- Google Analytics + Multiple Domains + iFrames FTW
- Covariance of A & B on BA II Plus
- Passed CFA Level 1 Exam
- The Largest Employers in Vancouver
One of the advantages of the Google Authorship system is, it isn’t limited to a single domain. Some of those links above are actually on another blog hosted on WordPress.com. If you’ve studied statistics at all you’d note there is a definite selection bias in the above list. I’m not sure Google’s exact timeframe but it is definitely the last month or so, so anything to do with the CFA Level 1 exam was inordinately popular. Just looking at my blog posts here in Google Analytics for the last week shows a different set of most popular blog post.
Popularity ≠ Quality
Social Media has a huge influence on web traffic especially temporary increases in web traffic these days. Google Authorship stats or AuthorRank probably does not consider tweets, pins, likes, etc. but the main Google search algorithm is believed to. Writing for Googlebot is still different than writing for Klout.
If you’re looking to take advantage of Google Authorship and the mysterious AuthorRank algorithm, you’d do well to write more content similar to the posts that Google considers authoritative. The two most important qualities to strive for in your writing are still timeliness and timelessness.