This summer I spent too much time working on my website. I spent a lot of time revising my WordPress theme, appeasing the Googlebot, adding structured meta data, improving social network integration, revising text, deleting crap, and for what? I don’t even want to be popular. It seems popularity is equated with success, especially online. Popularity is not synonymous with Quality, and it certainly isn’t synonymous with Success.
I’d like to think all my time wasn’t completely wasted. I’d like to think I improved the quality of my blog, of my website. I’m not sure Googlebot will love everything I’ve done, but sometimes you have to make decisions that please people not Googlebot. Sometimes you have to make decisions that you can live with, that let you sleep at night knowing you tried your best, knowing you told the truth, knowing you’re not a lying hypocritical asshole.
Anyway here are the top 10 blog posts according to Google Analytics for the most recent 30 day period:
- Excel Spreadsheet for planning a new business
- 30 Level 1 CFA® questions a candidate should be able to answer
- FREE CFA Level 1 Study Materials
- Never blog about calves
- CFA Level 1 Study Advice
- Top 5 Excel Spreadsheets I made that you can steal
- Korean Woman Strongest in the World?
- My what big calves you have
- The Largest Employers in Vancouver
- My Top 10 CFA Level 1 Tips
Update: September 2015 marks my 10 Year Blogiversary and three of these formerly popular posts did not make my list of the most Timely and Timeless posts I’ve ever published. Popularity can be fleeting.
There is more than one way to measure popularity, which 30 day period you choose in Google Analytics will definitely alter the list, but certain posts have proven popular, basically anything where I give advice and study materials for the CFA exam and any post where I include a picture of an asian woman, especially fit attractive asian women proves popular with real people and the Googlebot.
I also looked into what posts were popular on social networks. I really only looked at Facebook and Twitter as they are the two social networks I and my friends probably use the most. I definitely prefer Twitter, but this rainy Sunday I spent a lot of time on Pinterest and I reworked my homepage to include my pins. This blog also gained the ability to pin images, even though I don’t always hold the copyright to the images I include in my blog…
So what is popular on Facebook, the various CFA posts got a number of shares, but the number one most shared blog post ever on Muskblog is the man whose arms exploded, which is a short post I dashed off after seeing a documentary on Greg Valentino on TLC. I also included this picture, I found in a forum. Pictures in WordPress are very important, pictures are also important on Facebook and in Google search results, that is one of the reasons I’ve switched to using featured images on my blog.
My most shared post on Twitter very much reflects how many times I personally retweeted one post as I was pissed off at some people who were spamming #quotation.
I’ve started actually using Google+ which is supposedly the best social network to use, if you want to improve your search results in Google. I also plan to continue to edit old posts so that they have featured images and excerpts if at all possible. My increased usage of structured meta data may also affect my search engine rankings, especially for content shared on social media. I think I missed my best opportunities to be famous or popular, but what can I say I was very sick, now I’ve learned my lesson some people are just not trustworthy, people who lie to me in the future will find I’m far less forgiving than I was in 2005.